2017-22

MACq 01

My projects: Initial hotel launch (2017); 5-year anniversary re-launch (2022)

My role: Concept development; brand strategy/brand DNA; research; creative direction; copywriting; editing/proofreading

My deliverables: Brand style guide/brand books; the 114 Tasmanian stories (short- and long-form copywriting used across digital, print and in-hotel interior elements)